Make sure you are part of Hardware & Tools Middle East 2009 and do not miss the chance to:

• Create active and exciting displays / demonstration areas
• Tighten your bonds with existing customers
• Reveal your products to a qualified audience (95% of the visitors are involved in purchasing)
• Generate sales leads (60% of the visitors come to meet new / potential business partners)
• Accelerate the sales cycle – personally meet manufacturers, distributors and buyers
• Generate media awareness
• Monitor the competition
• Showcase your products among over 300 companies that will be exhibiting at the show

Can you afford not to exhibit?

Today’s corporate marketers are required to do more and usually with the same budget as last year.

They have to move faster to keep up with shorter product cycles, rapidly changing corporate strategies, mergers and acquisitions.
Today’s attendees also tend to be higher-ranking in their organisations with more purchase authority.

What do show managers think about how exhibitors have changed their approach over the last 12 months? …And how could they improve this year?

On promotion and marketing

• Don’t cut back on marketing expenditures
• Use pre-show marketing
• Know your target market, send personal invitations, communicate, product and services clearly
• Spend more time in follow-up
• Train booth personnel thoroughly

On preparation and planning

• Create a plan and work it
• Educate staff in pre-, at- and post-show tactics
• Sign up early and promote participation

On on-site performance

• Create active and exciting displays
• Bring your best and newest products and services
• Be more aggressive and proactive
• Have more knowledgeable staff
• Take advantage of exhibit’s design

On visibility

• Increase visibility through sponsorships
• Don’t take yourself out of the game – downsize if necessary but don’t cancel

On communications

• Communicate with customers frequently throughout the year

Hardware and Tools Middle East is brought to you by:



Show Date:
May 17 - 19, 2009
Timing:
10am - 7:00pm (trade visitors only)
Venue:
Dubai International Exhibition and Convention Centre,
United Arab Emirates

Contact details
Ms. Mehtap Kenar
Senior Show Manager
Epoc Messe Frankfurt GmbH
P.O. Box 26761
Dubai, United Arab Emirates
Tel. +971 4 33 80 102
Fax +971 4 33 80 041
Mob+971 50 4596470
mehtap.kenar@uae.messefrankfurt.com
www.hardwaretoolsme.com

Construction Intelligence Partner